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Board governance · reimagined

Make your board your greatest advantage.

FitBoard helps founders, directors, and boards build the governance practices that investors trust and companies need to scale without the consultancy overhead.
TRUSTED BY

Boards are under pressure they have never faced before.

The social, economic and political complexity that boards are expected to navigate has changed fundamentally. Investors scrutinise governance as a proxy for management quality. Society expects boards to look beyond financial performance. And every decision that matters is simultaneously urgent. Meanwhile, the generational shift is underway. Gen X and millennial directors are stepping up — more open to feedback, more comfortable with technology — but often without the frameworks or tools to match the moment.
72%
of startup failures involve board dysfunction or misalignment at a critical juncture
1 in 3
directors say they lack the confidence to challenge dominant voices in the boardroom
£0
is what most boards invest in structured self-improvement — ever
WHAT IS FITBOARD

A learning platform and a practice — not just a tool.

FitBoard combines structured coaching with products you can use independently. High touch when you need it, self-directed when you prefer it. You decide the level of support.
For individuals
Become and stay a
stronger board director.
Whether you are joining your first board, sharpening your contribution to an existing one, or exploring whether a board role is right for you at all.
Assessment

Board readiness

Not sure if you are ready for a board role — or which kind? Our assessment maps your experience, skills, and governance knowledge against what boards actually need today.
You leave with clarity on where you stand and a concrete development path.
IDEAL FOR:
Programme

Director development

A structured programme to help you become a more effective board member. Covers the fundamentals of corporate governance, how to read a boardroom, how to ask better questions, and how to contribute without losing your voice to the loudest person at the table.
Includes:
Due diligence

Board fit

Joining a board is a two-way commitment. Our board fit product helps you assess whether a specific board is right for you — and gives the board a structured way to evaluate whether you are the right addition. Less assumption, more alignment from day one.
Available standalone or as part of a broader engagement.
For BOARDS

Before a board can improve, it needs to understand how it actually functions.

We work with whole boards and with the chairs who lead them.

Psychological safety simulation

Our gamified simulation reveals the real dynamics of your board — who speaks, who holds back, how disagreement plays out — in a setting that feels safe enough to be honest. The session generates a detailed report. The report becomes the starting point for a facilitated conversation. The conversation creates change.
Facilitated half-day. In-person or virtual. Suitable for boards of any stage.

Board effectiveness

For chairs who want to move with intention. A structured review of how your board is functioning — its composition, its conversations, its blind spots — and a practical plan to address what you find. We work with the whole board or with the chair alone, depending on what is needed.
Ongoing retainer or project-based. Typically 3–6 months.

Feed Forward

Most feedback tells you what you did. Feed Forward tells you what you could do differently — before the next meeting. Traditional 360 reviews are retrospective. They tell you what happened, often months after the fact, filtered through political caution and softened by hierarchy.
Feed Forward works differently: directors share and receive structured, forward-looking input from peers — anonymously, on their own schedule. No performance reviews. No hierarchy. Just practical input from people who sat in the same room.
Designed for boards of 4–12. Takes under 10 minutes per director. Available standalone or within a coaching programme.
1. Share
Each director responds to a short set of structured prompts about their own priorities and development focus for the coming cycle.
2. Gather
Peers offer specific, forward-looking suggestions — framed around what you could do, not what you should have done. Responses are anonymous.
3. Act
Each director receives a personal summary. Optionally, the chair sees anonymised themes across the board to guide broader conversations.
The skills gap boards face is not incremental. Technology makes it exponential.
Attending a governance workshop once a year is no longer enough. The boards that will matter in five years are building different habits now. Past experience, past education, and past decision-making styles do not equip directors for what is coming.
Stronger regulation
National governance codes are being updated, bringing increased liability and shareholder pressure for greater transparency and diversity.
Generational shift
Gen X and millennial directors are stepping up — more open to feedback, more comfortable with technology, with a genuine appetite to grow.
Virtual board work
Hybrid and remote board participation is permanent. The skills to lead and contribute in these formats are different — and largely untaught.
Family business succession
A significant wave of leadership transition is underway in family businesses, creating urgent demand for governance clarity.
AI challenging the agenda
AI is reshaping every agenda — and most boards are not equipped to govern it.
ESG as a board agenda
Investors and society expect boards to look beyond the bottom line. Readiness for ESG oversight is now a governance question, not just a management one.
The obstacles are real and mostly invisible.
The barriers to better governance are rarely about intent. They are structural and psychological. FitBoard is designed to address both.
Operational blockers
Individual blockers
Designed from the inside out.
FitBoard was built by people who have sat in boardrooms, studied them, and spent careers helping the people inside them do better work. We are a small team with deep roots across Europe, Brazil, the Middle East, and beyond — and a shared conviction that good governance is not a compliance exercise. It is a competitive advantage, and a human one.
Claudia Heimer
Founder
Claudia founded FitBoard after two decades advising boards across Global 500 companies, Scale ups and family businesses. Coach on IMD's Mastering Board Governance programme and assessor on its Board Readiness Diploma. Based in Switzerland.
Francesca Vitucci
Board Simulation Designer & Advisor
Francesca designed FitBoard's psychological safety simulation. With 15 years across international organisations and the UN system, she surfaces what board reviews miss — power, silence, and who speaks when pressure rises. Based in Switzerland.
Shazeaa Ingar
Leadership Advisory & Board Effectiveness
Organisational psychologist with 15 years coaching executives across Oil & Gas, Financial Services, and Hospitality. Specialises in board effectiveness, ESG strategy, and Women in Leadership. Based in Dubai.

Trusted by chairs, founders, and experienced NEDs.

“This is a remarkable tool for boards to hold themselves to the highest governance standards.”
Gianluca Ferrari, Founding Partner, Clearway Capital, Germany
“The questions ensure that I do not forget any important aspect for my decision-making process to join a board.”
Hermann Greve, former secretary to the board of the Bank for International Settlements
"If I had this at the time, we might still have our company today."
NED, investor, former third-generation family business owner
Questions worth asking
Some questions come up often. We've answered the ones that matter most.
How is FitBoard different from a traditional board consultant?
How long does it take to see results?
Is FitBoard suitable for early-stage companies or only established boards?
How does the psychological safety simulation work in practice?
Can individual directors join without their full board?
How is confidentiality handled?

Ready to see what your board is really capable of?

Whether you are a founder building your first board, a director looking to sharpen your contribution, or a chair who wants to understand what is really happening in the room — we would like to talk.